Description
A Content Audit or Copy Audit for a website systematically evaluates all existing content to ensure it aligns with your business goals and maximizes its effectiveness for content marketing. This audit is vital for improving SEO performance, enhancing user engagement, and optimizing the overall user experience.
As a freelance content marketing specialist, I offer a comprehensive audit service that assesses your website’s content’s quality, relevance, and performance. The goal is to identify strengths, weaknesses, and opportunities for improvement, ensuring that your content strategy delivers measurable results.
Critical Aspects of the Audit:
- Content Inventory: A complete inventory of all web pages, blog posts, and resources on the site.
- SEO Analysis: Review of keyword usage, meta tags, internal links, and overall search engine optimization.
- Content Quality Check: Assessment of tone, clarity, grammar, readability, and alignment with the brand’s voice.
- Performance Metrics Review: Analysis of traffic, engagement (e.g., time on page, bounce rate), and conversion rates.
- Gap Analysis: Identifying missing topics, outdated content, and underperforming posts to improve.
- Actionable Recommendations: A detailed report with clear steps to update, optimize, or repurpose content.
About Freelancer
I am here to assist my clients remotely in achieving their online marketing goals quickly and efficiently.
I have helped hundreds of start-ups, digital media agencies, and businesses locally and internationally.
I believe in making long-term relationships with my clients through my quality, result-oriented services, transparency, and welcoming attitude.
Here is the list of services I provide:
SEO ~ Keyword Research, On-Page SEO(On-Site SEO), Off-Page SEO, Technical SEO
Local SEO ~ Optimizing for Google Map Pack/Local 3-Pack, Local Keyword Research, Adding NAP Citations, Adding/Analyzing Local Business Listings, Google My Business (GMB) Profile Optimization
E-commerce SEO ~ eCommerce Keyword Research, Building Optimized eCommerce Site Architecture, On-Page SEO for eCommerce Sites, Technical SEO for eCommerce Sites, eCommerce Sites Link Building.
User Experience (UX) Enhancement ~ SEO-friendly Web design, Improving Dwell Time, Bounce Rate, Organic CTR, Search Intent, & Core Web Vitals
Website Management
Website Performance & Strategy
Competitive Analysis ~ Competitors Research, Competitors SWOT Analysis
Content Writing ~ SEO Writing, Article Writing & Blog Writing, CopyWriting
Editing & Proofreading
Content Marketing ~ Content Marketing Strategy, Blogs/Article Sharing, Videos Sharing, Social Media Sharing, eBooks, Infographics
Inbound Marketing ~ Buyer Personas Creation, UX Design for Inbound Marketing, Producing Amazing Content, Content Promotion, Acquiring and retaining Customers
Professional Development ~ LinkedIn Profile Writing, LinkedIn Profile Optimization, LinkedIn Lead Generation for B2B & B2C
Lead Generation
Also, I am passionate about technology and keep myself up-to-date with emerging online marketing trends and tools.
⬇️ Tools I am familiar with:
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👉Keyword Research Tools ~ Google Keyword Planner, UbberSuggest, Ahrefs, and more
👉SEO Tools ~ Moz, Open Site Explorer, Ahrefs, ScreamingFrog, Majestic SEO, SEMrush, Internet Marketing Ninjas Tools, Ryte, Deepcrawl, and many more
👉CMS & Website Builders ~ WordPress, Shopify, Wix, Squarespace
👉WordPress SEO Tools ~ Yoast SEO, Rankmath SEO, and more
👉WordPress Page Builders ~ WPBakery Page Builder, Elementor, Avada, UX Builder
👉Content Writing/Content Marketing Tools ~ Grammarly, Surfer SEO, Siteliner, BuzzSumo, Answerthepublic, Quora, and more
👉Content AI Tools ~ AI Content Creation, ChatGPT, Bing AI (Bing Chat), Google Bard, GrammarlyGo
👉Website Performance & Speed Testing Tools ~ Google PageSpeed Insights, GTmetrix, Web Page Test, Pingdom Tools, Uptrends
👉SEO Backlinking/Link Building & Analysis Tools ~ Ahrefs, OpenSiteExplorer, Backlinkwatch, Xenu’s Link Sleuth
👉Project Management Tools ~ Notion, Airtable, Google Drive, Trello, Asana, and more
👉Conversion Rate Optimization (CRO) Tools
👉Design & Data Visualization Tools
👉Web Tracking Tools & many more!
Iheoma –
The content audit by him was outstanding! He pinpointed areas for improvement and offered clear, strategic recommendations. After implementing their suggestions, I noticed a marked increase in traffic and user engagement!
Oliver –
He delivered my blog posts ahead of schedule and with impressive quality. He understood my vision and executed it perfectly. Communication was smooth throughout the process.
Angelina –
I hired him for a content audit, and it was a game changer! He provided detailed insights and actionable recommendations that significantly improved my content strategy. I saw immediate results in engagement and conversions!
Olaitan –
He conducted a comprehensive copy audit of my website. His meticulous attention to detail and understanding of my brand voice were impressive. The suggestions they provided were practical and easy to implement.